Make Sales Recommendations

Editable sales training materials.

This session on making recommendations focuses on the part of the sale where you advise the customer, and recommend or demonstrate products and services that you feel are best for them, based on what you have found about their wants, needs and preferences. Making recommendations is not about taking a customer down a pre-determined route; it is about helping them to make the best decision. This Power Hour focuses on the skills and techniques needed to help you to help the customer make the right decision.

In particular, by the end of the Power Hour you will be able to: 

  • Explain why we should recommend and demonstrate when selling 
  • Use features and benefits to help a customer to understand what a product or service will do for them
  • Structure your presentation to communicate key points effectively

To get a flavour of the core session, you can download our free Key Points Sheet and view the optional Power Point Slides in PDF format on the next page. Click 'Buy Now' and BEFORE you purchase, you can look at those free of charge. Remember... Much more detail is included in the training session plan and detailed delegate workbook which you get when you purchase.

Full Module Details

The session runs as follows:

Welcome and objectives Features and benefits of a good sales presentation (flipchart exercise)
Features and Benefits of your product/service - group exercise
Features and benefits case studies (Optional)
Structuring your recommendation - analysis of 2 structures, exercise and brief presentation
Logic and Emotion - Trainer-led discussion
Role Plays (Optional)
Make it work at Work

A single licence covers a single trainer within your organisation running training sessions internally. OR if you are freelance trainer who intends to use them with one client (not on an open course). For corporate or multi-buy licences please get in touch. Learn more HERE.

You May also be interested in our sessions on Qualify Customers, Persuasive Presentations, Close the Sale, Overcome Objections and Negotiate.

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