Persuasive Presentations

Editable materials for presentation skills training.

This bite-size training session on persuasive presentations aims to help delegates to create and deliver a presentation that results in action. Increasingly in organisations, we need to persuade groups of people to do things via a presentation in a meeting. Whether it’s making a sale, negotiating for resources, getting plans approved, asking for a decision or a change of approach – persuasive presentations have a role to play.

In these cases, presenting facts and figures isn’t always enough, but at the same time, spinning an exciting story with nothing to back it up won’t work either. You have to be able to take people on a journey that balances exciting opportunities with solid evidence which will make it easy for them to agree to the recommendations made.

In particular, by the end of the Power Hour, delegates will be able to:   

  • Generate interest and curiosity from the start 
  • Apply Cialdini’s six principles and persuasive language to influence their audience 
  • End your presentations in a way that will gain agreement to action

To get a flavour of the core session, you can download our free Key Points Sheet and view the optional Power Point Slides in PDF format on the next page. Click 'Buy Now' and BEFORE you purchase, you can look at those free of charge. Remember... Much more detail is included in the training session plan and detailed delegate workbook which you get when you purchase.

Full Module Details

Here's an overview of the Session:

Introduction and Objectives
Head and Heart - Brief Trainer input on the need to engage logic and emotion
Opening: Get them Hooked - Group exercise and discussion to explore engaging ways to open a presentation OPTIONAL exercise to try out different openings and assess their impact
Six Principles of Persuasion - Trainer input on Cialdini's principles followed by a pairs exercise
OPTIONAL exercise to work in pairs and adapt existing presentations to incorporate the 6 principles
Persuasive Language - Trainer-led discussion
OPTIONAL exercise to explore positive, negative and neutral language
A Call to Action - Trainer-led discussion around persuasive endings
OPTIONAL exercise to review the endings of existing presentations to make them more persuasive
Make it Work at Work - Summary and Action Planning

A single licence covers a single trainer within your organisation running training sessions internally. OR if you are freelance trainer who intends to use them with one client (not on an open course). For corporate or multi-buy licences please get in touch. Learn more HERE.

You may also be interested in our Prepare a Presentation, Deliver a Presentation and Influence People Modules

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